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Head of Marketing and PR

Remote work - Full-time - Marketing

Head of Marketing and PR
XpertSea

About XpertSea

We’re a tech company on a quest to build a better, fairer and more sustainable global aquaculture industry. We leverage machine learning and big data to create and maintain a more transparent supply chain, help farmers modernize their operations and boost profits through faster payments and valuable production insights.

Responsibilities 

  • Set vision and roadmap for all marketing channels to deliver on net new customer acquisitions, customer base management and new product launch.

  • Create strategy and execution of the go-to-market strategy of our new offerings and manage marketing efforts to support our growth strategy.

  • Lead the strategy, plan, budget, and revenue forecast for our marketing campaigns on all physical, social and digital media platforms.

  • Provide leadership to the exec team and set departmental and individual goals.

  • Translate strategic alignments into objectives and operational plans and ensure that the structures, systems, and people required for its implementation are in place

  • Maintain and monitor key metrics across channels including budget pacing, New Customers, LTV, and CAC.

  • Manage budget and forecasting, including analysis and detailed metrics between spend and performance, providing recommendations on how best to capture ROI

Qualifications

  • 5+ years in B2C marketing, preferably in tech or e-commerce, with a proven track record of creating and managing inbound and outbound campaigns.

  • Experience leading a marketing team.

  • Bachelor's Degree in Business or Marketing, or equivalent experience.

  • Thorough understanding of marketing principles and practices, both theoretical and practical.

  • Experience with PPC, SEO, Social, Content Marketing etc.

  • Understanding of prospect marketing and nurturing — experience creating, deploying, and optimizing automated email marketing campaigns and experience with CRMs.

  • Comfortable and energized operating in a fast-paced environment.

  • Excellent communication and decision-making skills.

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